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Europe = Free shipping from €100,-

About Reins

''Like you are in a physical store''

We have been distributing Bont Cycling shoes around Europe for over a decade now and love to help both professional cyclists and amateurs getting their very own pair.

At the end it is all about cycling without pain and worries and perform on your highest level possible. Therefore, we are only focussing on A-label cycling equipment on which we possess fully expertise. Expertise that we are transferring to you personally.

Our aim is to provide a service that you don't find much in online stores. To give you the same treatment as if you are in a physical store. We think that it's important to provide the best support before, during and after the purchase.

Stay tuned as is about to release more A-label cycling equipment for you very soon!

Why Reins specializes on Bont Cycling shoes.

Harnessing over 40 years of high-performance design and manufacturing, Bont Cycling is dedicated to producing the world’s most technically advanced and anatomically correct cycling shoes. Built on the foundation of science and designed to withstand the rigours of professional cycling across all disciplines, Bont Cycling is driven to deliver the most efficient and comfortable cycling shoes on the planet.


Lateral forefoot support

Bont’s lateral forefoot support ensures neutral positioning of the forefoot and alleviates common issues associated with over pronation and supination. These issues often result in incorrect tracking of knees causing injuries along with hip and lower back pain.

Medial Longitudinal Arch Support

Structural medial longitudinal arch support is provided in all models to stop over pronation of feet. Over pronation is one of the main contributors to incorrect tracking of knees and can cause unwanted rotation of the tibia a femur during the pedal stroke leading to injury. In addition, the rotation of tibia and femur can cause the pelvis to tilt resulting in lower back strain.

Anatomical Forefoot Shape

Conventional cycling shoes offer dress shoe-style shaping. While aesthetically pleasing, this shape can cause the toes and metatarsals to constrict, compressing nerves between the metatarsals leading to the rider experiencing dreaded ‘hot foot’ sensations. Bont Cycling shoes feature a true anatomic shaping to allow the foot to function in its most efficient and functionally correct position. The foot is supported in its endeavour to relax through the metatarsal joints allowing the pedalling force to be spread across the greatest possible surface area.

Anatomical Heel Cup

The anatomical heel cup of Bont Cycling shoes is designed to increase stability during the pull-through and pull-up stage of the pedalling stroke. This stabilization is achieved without any mechanical operation or additional tightening of the retention system so the foot can experience increased comfort through improved blood circulation.